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Can EPR & Single-Serve Beverage Packaging Coexist?

The single-serve package continues to grow in importance for the beverage industry, fueled by seemingly insatiable consumer demand for product trial, portability, affordability, and portion control.

Sales of single-serve beverages 18 ounces or less grew by 2.7% for the year ending February 7, 2026, according to AlixPartners, with some segments, such as energy drinks particularly strong, up 10.8%.

Beverage manufacturers, however, don’t have the luxury of ignoring environmental impacts of their packaging. In this second article in the series, we probe industry’s challenges to comply with current and coming sustainability regulations.

“Sixty-five percent of total [beverage] ounces are sold in single-serve sizes today and four years ago it was 62%,” says Mike Bronstein, a director in the consumer products practice of AlixPartners who focuses on beverages and food. “So, we’re seeing a shift towards single serve, and single serve already has higher exposure to begin with. So, I think it really puts that in the spotlight.”

Can EPR & Single-Serve Beverage Packaging Coexist?

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