Consumers are making tough decisions at the grocery store in the face of sustained high prices. A recent survey of consumers in the United States and United Kingdom by retail and supply chain planning firm Relex Solutions revealed that 61% of shoppers have changed how much food they purchase due to higher grocery prices. More than seven-in-10 (71%) consumers are concerned that tariffs, geopolitical tensions, supply chain disruptions and more will continue increasing the cost of everyday goods over the next six months.

Colorado Governor Jared Polis has signed into law a privacy bill that will require companies to honor people's requests to opt out of targeted advertising -- including requests that consumers make through browser settings or other global mechanisms. With the move, Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. Colorado's "Protect Personal Data Privacy" (SB 21-190), signed Wednesday and slated to take effect in July of 2023, obligates companies to allow state residents opt out of the processing of their personal data for ad targeting. Personal data includes information that's “linked or reasonably linkable” to identified or identifiable individuals -- which covers a great deal of data used for personalized ads.

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Need some help getting started? Read our 8-part series at: https://www.jschmid.com/services/campaigns/