Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.
The Rising Popularity of Brick-and-Mortar Bookstores: An Inside Look | CO- by US Chamber of Commerce
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A Swedish furniture and home decor giant is celebrating a key milestone with nine months of promotions.
Ikea U.S. is launching a 40-week long customer appreciation campaign in celebration of its 40th anniversary. Now through June 29, customers can take advantage of exclusive product offers, gift card giveaways, limited-edition Ikea apparel, and special in-store events.
"Since opening our first U.S. store in 1985, we've grown and adapted to meet the evolving needs of our customers," said Jordi Esquinas Gimenez, chief commercial officer at IKEA U.S. "What remains constant is our commitment to making well-designed, high-quality home furnishings affordable and accessible. This campaign is our way of celebrating our customers – thanking them for 40 years of trust and looking ahead to what we can build together in the future."
As tariffs once again dominate political headlines, they’re also driving consumer anxiety—even as spending hasn’t yet dropped. Gartner’s latest research shows that Americans are uneasy about the economy and trade policy but still feel reasonably confident about their ability to afford essentials and indulgences. That disconnect presents a unique challenge for marketers. Kate Muhl, vice president and analyst in Gartner’s marketing practice, tells Marketing Daily why CMOs need to prepare now for a potentially volatile fourth quarter—and why simply cutting prices or promoting “Buy American” may not be the answer.
Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record political ad spending, a GroupM study estimated that $1.2 billion would be spent on mail to drive voter turnout. And CBS News, NBC’s Today Show, and The Wall Street Journal all took note of the return of the J. Crew catalog to customers’ mailboxes this fall after a seven-year absence. Like a lot of mail, though, get-out-the-vote mailers and catalogs are using updated tactics and technologies to appeal to today’s consumers, who have become more dissociated from standalone digital messages.