Big efficiency wins don’t always require big changes. At Midland, we helped a client cut 65+ hours of manual labor per week by automating just one part of their packaging process.

Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to captivate your audience for a longer period, making for a more memorable brand experience that can expand the campaign’s reach. Most important, it can drive greater response. Augmented Reality (AR) adds digital elements to a live view often by using the camera on a smartphone. AR is more than QR codes. AR both heightens engagement with a mail piece and links it directly to the online channel to extend the sales process. Now, the USPS has made this even more enticing with the Emerging Technology and Mobile Shopping postal discount incentive which runs between May 1st — November 30th. This promotion provides a 3-4% discount depending on the complexity of the technology.

When Debbie’s crisp and pickle sandwiches weren’t getting much love, she and her sons turned to Canva to give their small business a fresh look. Then, with a new logo, menus that stood out, and social posts people actually noticed, Debbie & Sons quickly went from pickle to prosperity. This charming story sits at the heart of our latest UK brand campaign, proving that good design can take ideas from ordinary to extraordinary. Launching our ‘Really, Really Good Design’ campaign is taking creativity beyond the screen and into everyday life – from a limited-edition sandwich collaboration to bold billboard takeovers – to celebrate the transformative power of design. Our new campaign takes a playful spin on a serious truth: great design can be the difference between a good idea and a thriving business. Britain is full of brilliant ideas, but many struggle to bring them to life visually. In a world where first impressions matter more than ever, good design has shifted from luxury to necessity. It’s the difference between a presentation that gets polite nods and one that gets genuine excitement, or a social post that gets scrolled past versus one that stops thumbs in their tracks.

Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is hosting free, in-store toy demonstrations at all stores every weekend from Nov. 8 through Dec. 21, according to a company press release. The retailer will also debut a kids catalog next month to highlight top gifts for various ages and interests. Shoppers will be able to scan a QR code within the catalog to simplify the creation of wish lists. Both elements are a means for Target to highlight its toy offerings, as the company centers on affordable options for families. The company is offering thousands of toys under the $20 mark, many of which are new or exclusive products, per the company.