Big efficiency wins don’t always require big changes. At Midland, we helped a client cut 65+ hours of manual labor per week by automating just one part of their packaging process.

We’ve spent the last several weeks bringing you tips and tools to create a campaign that’s not only exciting, but memorable. Because regardless of your goal – changing perception, creating brand awareness, boosting social media engagement or reactivating lapsed customers – nothing will happen if your campaign fails to grab attention and leave customers with a clear takeaway. So now that you’re armed with the info you need (see Campaign Building Blocks, Parts 1-5), let’s dive into a few of the best ones. Which B2C and B2B brands have been successful in delivering killer campaigns that connect on a basic, human level? Grab your coffee (or cocktail, depending on what time you’re reading this) and we’ll take you through three well-executed examples. see the top 3 at: https://www.jschmid.com/blog/campaign-building-bloacks-killer-campaigns/

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they find it challenging, don’t know where to start, or aren’t sure what’s expected of them. But setting the right goals is crucial — without them, your campaign is just a shot in the dark. To help you get started, here’s a practical guide to setting effective direct mail goals that drive results. Key Components of Direct Mail Goal Setting: 1) Make Your Goals Meaningful 2) Be Specific 3) Stay Flexible 4) Make It Challenging but Achievable 5) Ensure Your Goals Are Supported 6) Write Down and Share Your Goals

With more than 300 tenants, it’s the largest mall in the state of Florida. This week it can make the claim that it’s the best mall in America. Aventura Mall, located halfway between Miami and Fort Lauderdale, has landed in the No. 1 spot of USA Today’s 10 Best Malls list. The paper lauded Aventura for its museum-worthy art collections, its chrome slide tower created by artist Carsten Holler and its claim to being the first site in Florida to host an Eataly.