Big efficiency wins don’t always require big changes. At Midland, we helped a client cut 65+ hours of manual labor per week by automating just one part of their packaging process.

If it feels like Black Friday started in October this year, you're not imagining things. Retailers have gone all-in on hyper early promotions, stretching the traditional shopping window into what's now being called Black November. Amazon, Walmart, Target, and others launched deals well before Thanksgiving to lock in consumer dollars early. Why the shift? 💵 Economic pressure & tariffs: Surveys show consumers are highly price-sensitive due to inflation and tariffs. 💵 Price sensitivity: Consumers are cautious but still spending, holiday total retail sales (online + offline) are projected to surpass $1 trillion for the first time, though growth will slow to ~3-4% vs 4.2% last year. 💵 Mobile dominance: Over 70% of Cyber Week traffic will come from mobile and AI-driven personalization is shaping the experience. The projected numbers: 📊 Black Friday online sales: $11.7B (up 8.3% YoY from $10.8B in 2024) 📊 Cyber Monday online sales: $14.2B (up 6.8% YoY from $13.3B in 2024) (Source: Adobe Analytics Holiday Forecast, NRF Holiday Outlook)

As part of its ongoing mission to ensure consumers are given a clear choice in how they receive essential information — on paper or digitally — and that they are not charged extra for paper bills and statements, Keep Me Posted (KMP) North America is investigating how large corporations are addressing consumer needs and expectations. Most recently, KMP looked at the billing practices of the top 10 Fortune 500 telecommunications companies to see how they align with KMP’s best practices for essential communications, which include: *No charges or other penalties for choosing paper bills *Prior consumer consent required before ceasing to send paper documents *No change in paper bill frequency without prior agreement *No difficulty to revert back to paper correspondence *Continued access to online options. The good news is that eight of America’s top 10 telecommunications conglomerates put their customers’ communication preferences first, do so without fees and make information on their practices easily accessible.

Nike is renaming its world headquarters in Beaverton, Ore. in honor of its co-founder and first employee Phil Knight. Now known as the Philip H. Knight Campus (PHK), the company said Tuesday that the renamed 400-acre property will serve as a tribute to Knight’s ongoing legacy, as well as a permanent reminder of the founder’s mentality that Nike employees are encouraged to bring to work every day. Beyond a dedication, the new name “represents a living expression of Nike’s roots and a powerful reflection of Knight’s enduring spirit: restless, bold and forever believing in what’s possible,” the Swoosh said in a statement. The first stage of the campus, dedicated in October 1990, united Nike employees – who previously had been scattered across a couple dozen buildings throughout Portland, Oregon – into six buildings that took the names of elite athletes, including Joan Benoit Samuelson, Michael Jordan, John McEnroe, Steve Prefontaine and Mike Schmidt. Nike’s explosive growth in the 1990s, and the hiring spike that ensued, prompted an expansion that roughly doubled the size of the campus, with new buildings named after Nike athletes such as Ken Griffey Jr., Mia Hamm, Jerry Rice and Pete Sampras.