K‑beauty’s lightning-fast innovation and creative use of stock packaging components is forcing US beauty brands to rethink their approach to launches and design. K‑beauty is everywhere right now. From playful new formats to science-driven ingredient stories, Korean beauty has quickly become a global leader. 2026 is already shaping up to be a breakout year for K‑beauty brands in the US, but the real shift isn’t just what’s launching. It’s how fast it’s getting to shelf. What’s unfolding right now feels less like a trend cycle and more like a reset. K‑beauty isn’t only influencing aesthetics or formulas — it’s accelerating innovation timelines and amplifying packaging trends in ways that are forcing beauty brands to rethink how products get developed in the first place.

Q4 2022 in brief: *Net sales increased 10% to EUR 1,104 million (EUR 999 million) *Comparable net sales growth at Group level was 9% and 6% in emerging markets *The impact of currency movements on the Group's net sales was EUR 46 million and EUR 5 million on EBIT. Q1-Q4 2022 in brief *Net sales increased 25% to EUR 4,479 million (EUR 3,575 million) *Comparable net sales growth at Group level was 15 % and 16% in emerging markets *The impact of currency movements on the Group's net sales was EUR 234 million and EUR 22 million on EBIT *Capital expenditure was EUR 318 million (EUR 259 million)

With a joint investment of approximately EUR 29 million by Stora Enso and Tetra Pak, a new recycling line for post-consumer beverage cartons is starting operations in Poland. Stora Enso has invested approximately EUR 17 million into a new repulping line that will recover the carton fibers, and Tetra Pak along with Plastigram have invested a total of approximately EUR 12 million to build the new line. The line has the potential to triple the annual recycling capacity of beverage cartons in the country - from 25,000 to 75,000 tonnes – and provides scope to absorb the entire volume of beverage cartons sold in Poland, as well as additional volumes from neighbouring countries, including the Czech Republic, Hungary, Slovakia, Latvia, Estonia and Lithuania. Featuring an annual capacity of 50,000 tonnes, the state-of-the-art line at Stora Enso’s production unit in Ostrołęka (Poland) handles solely beverage carton material separation, detaching fibres from polymers and aluminium. The fibres are then recycled into carton board materials, effectively contributing to material circularity by turning used paper-based packaging into new paper-based packaging materials. This new paper recycling facility is complemented by Czech company Plastigram Industries, that, together with Tetra Pak, is industrialising a solution to recycle polyAl1 into new products.