Amcor and AVON announced the launch of the AmPrima™ Plus refill pouch for the AVON Little Black Dress classic shower gels in China. The recycle-ready packaging will result in an 83% reduction in carbon footprint, and 88% and 79% reduction in water consumption and renewable energy respectively when it's recycled.* In alignment with AVON’s ambition to use 100% reusable, recyclable or compostable packaging material for its products by 2030, Amcor’s research and development teams partnered with AVON to design and develop their first refill pouch with recycle-ready material. The AmPrima refill pouch is designed to provide a more sustainable packaging solution that also delivers the barrier properties, stiffness, graphics performance and run speeds matching unrecyclable alternatives, while also providing convenience to consumers. “Amcor’s AmPrima product range offers packaging options to help major brands, like AVON, reach their sustainability goals,” said Roawin Luo, Global Director of Product Management at Amcor.

Mondi, has partnered with Austrian meat producer Hütthaler to produce a fully recyclable thermoforming film made from a mono-material for their meat and sausage products. The film is made of a mono-material solution that can be fully recycled and provides a barrier to protect the food and extend its shelf life. The independent cyclos-HTP Institute for Recyclability and Product Responsibility has awarded this film the highest classification "AAA" for recyclability. Hütthaler's requirement was to replace the previously used film with a recyclable solution. The company was looking for a more sustainable approach that would not compromise on quality or the attractive presentation of the food.

According to the LOHAS2020 study, a growing number of consumers are considering the consequences of their consumption behaviour. Up to two out of three Finnish consumers would like to have more information on which packaging would be the best choice for both the environment and the shelf life of the product. “This was the third LOHAS consumer survey to address packaging issues extensively. Compared to previous studies conducted in 2011 and 2014, a lifestyle that supports both personal health and sustainable development has become an increasingly important factor in driving consumer behaviour. The coronavirus pandemic has probably further increased consumers' understanding of the core benefits of packaging,” says Virpi Korhonen from Sense N Insight.