ACMA Cosponsors Aug. 10th Webinar on ‘Rethinking Catalogs’

The firm predicts that sales between November and January could reach $1.62 trillion, with e-commerce sales projected to grow up to 9%. Holiday sales in the U.S. are expected to increase between 2.9% and 3.4% this coming season, according to a Deloitte forecast. Deloitte projects holiday sales from November through January will total between $1.61 trillion and $1.62 trillion, up from $1.57 trillion last season, as recorded by the U.S. Census Bureau.  E-commerce holiday sales growth will continue at a clip of between 7% and 9%, similar to the previous year. Total e-commerce sales are projected to reach between $305 billion and $310.7 billion, up from $285 billion in the 2024 season.

March came in like a lamb and went out like a roller coaster ride in the U.S. ad marketplace, according to just-refreshed data from Guideline's U.S. Ad Tracker. The index, which decelerated to 2.4% in February -- the worst expansion since the last ad recession ended -- bounced back to a 7.8% gain in March, implying a relatively healthy signal for the U.S. ad marketplace despite continuing concerns about the nation's economy, the macroeconomy, and geopolitical instability that have some economists predicting another looming recession.

Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touch points, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work. It’s no secret that I’m a huge Beatles fan, so once again, I will use them as a way of illustrating my point. When Paul McCartney was thinking about a different way to go about recording a new album in 1966, he came up with a big idea that would drive the entire creative process. What if the four lads took on a different persona, actually changing the name of the band? What if they reinvented their identity just this one time? much more at: https://www.jschmid.com/blog/campaign-building-blocks-the-big-idea/