Abercrombie & Fitch veteran to join Vuori C-suite
An upscale activewear brand will soon have a new marketing leader.
Vuori has tapped Carey Collins Krug as its next chief marketing officer, effective Monday, Oct. 5. In the role, the brand says she will lead the company’s global marketing organization, overseeing brand, creative, consumer engagement, digital, retail, wholesale and integrated marketing.
Krug joins Vuori from Abercrombie & Fitch, where she spent nearly eight years, including the last four as chief marketing officer. Vuori says that Krug played an “instrumental role” in repositioning Abercrombie, driving a digital-first transformation and reigniting “cultural relevance with a new generation of consumers.”
Abercrombie & Fitch veteran to join Vuori C-suite | Chain Store Age