Google brings AI to new shopping experiences

Coinciding with Google’s annual I/O developer conference, the technology and search giant unveiled new ways it plans to use artificial intelligence (AI) in its shopping experiences.

Building on existing work with Google’s Gemini assistant, AI Mode and AI fitting tool, the company shared early looks in a post to its corporate blog. There, it shared how a new AI Search experience will work for shopping. It also detailed features planned for agentic checkout and the state of its virtual dressing room. The latter launches in the U.S. on May 20.
more at: https://www.digitalcommerce360.com/2025/05/20/google-ai-shopping-experiences/

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