IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
Media buyers expect to spend 11.8% more on ads in 2024 — up 2.3 percentage points from the 9.5% they projected last November.
Paid search is forecast to rank third in terms of percentage of growth behind connected television (CTV) and social media.
details at: https://www.mediapost.com/publications/article/399061/iab-media-buyers-boost-2024-ad-outlook-to-118.html
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Reaching retail workers before the holiday rush
The holidays bring higher foot traffic, longer hours, and more pressure on already strained frontline teams. But despite being the public face of retail brands, frontline employees are often the last to hear about critical updates, receive recognition, or get even basic communications from leadership.
This disconnect isn’t just an annoyance, but a strategic vulnerability for retail brands. I just went into a store and had the owner apologize for the slow service and add, “As I’m sure you know, we just can’t get help.” With turnover still stubbornly high and seasonal hiring well underway, companies need to reevaluate how they engage, motivate, and retain their frontline teams.
Employee turnover in retail settings remains a costly and disruptive challenge. According to the U.S. Bureau of Labor Statistics, the retail sector saw a 60.9% turnover rate in 2024, among the highest of any industry. This turnover has two major impacts. First, it requires constant onboarding and training of new staff, which reduces operational efficiency. Second, it erodes morale among long-term employees, making retention of this talent even more challenging. Even the owner of that store I mentioned looked ready to quit and go home!
December retail sales rise over 4% amid careful consumer spending
In December – traditionally one of the most important months of the year for the retail industry – retail sales in the segments covered by Retail Dive rose 4.4% year over year to $335.7 billion. E-commerce surged 6.7%, according to statistics released Tuesday by the U.S. Department of Commerce.
The reports are running about a month behind due to last year’s government shutdown.
“December is not as special as it used to be,” Wells Fargo economists Tim Quinlan and Shannon Grein said in a Tuesday research note. “Tariff fears likely encouraged consumers to buy early, buoying the secular trend that’s come with the immediacy of online purchases which has spread sales more evenly throughout the year.”
Inflation and tariff-induced price hikes also led many consumers to purchase gift cards, which get counted as retail sales when they’re redeemed rather than when they’re purchased, they said.