AAA Daily Fuel Gauge Report for Friday, 2/17/23

American Dollar to Canadian Dollar = 0.750401; American Dollar to Chinese Yuan = 0.147411; American Dollar to Euro = 1.086552; American Dollar to Japanese Yen = 0.007701; American Dollar to Mexican Peso = 0.053372.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.

Beginning in April 2018, Sun Chemical and its parent company, DIC Corporation, will increase the production capacity of its DAILUBE® extreme pressure additives by 6,000 tons per annum at its eco-friendly plant in Kashima, Japan. The move will better serve customers around the globe as well as promote and deliver its trusted and market leading sulfurized extreme pressure additives into new and existing markets. Optimized for metalworking fluids used in cutting, forming and rolling, DAILUBE extreme pressure additives are light in color, low odor and available in a range of chemistries, including olefin, lard, vegetable, ester, and fatty acid. Click Read More below for additional information.