REI Co-op Announces Permanent Commitment to #OptOutside Movement: Closing Stores on Black Friday … For Good
Specialty outdoor retailer REI Co-op today announced its Opt Outside movement will be permanent for all employees. For this Black Friday, and every Black Friday in the future, the co-op will forgo profits and sales at all locations, and instead pay its more than 16,000 employees to enjoy time outside. Since 2015, REI has closed its doors on Black Friday—inviting employees and members to spend time outside rather than shopping. Over the years, Opt Outside has evolved from a response against consumerism to a movement that has advocated for causes important to the co-op, including environmental welfare, inclusivity in the outdoor industry and responsible recreation. This year will mark the shift of Opt Outside to an ongoing, permanent, employee benefit.