The effects of the Iran war are being felt across the global supply chain, as container rates rise sharply on vital headhaul trade routes including to the United States, an analyst said.  “Five weeks into the Strait of Hormuz closure and spot rates on every major east-west trade lane have risen sharply, showing this is a conflict with global repercussions for ocean supply chains,” said Peter Sand, Xeneta chief analyst. “No shipper is insulated from financial or operational risk. Far East to U.S. West Coast – a trade which transits the Pacific thousands of miles from the epicenter of conflict – has seen spot rates climb 29% since the end of February.”

According to Liz Miller, SVP of marketing and programs for the CMO Council, customers have gotten so used to brands personalizing every step of their buyer journey that they now expect to receive that same level of personalization in the post-purchase, product ownership phase of their experience. "They're going to start expecting that same level of personalization and engagement you wooed them with to buy,” she says. “They're going to want that even more so because they're a customer.”

Trucking on the open road has long been a symbol of freedom, opportunity, and resolve. Now, a new documentary series titled DRIVEN shines a spotlight on the dedicated professionals behind the wheel who keep our nation rolling through good times and bad—and the millions more who work throughout the industry to deliver for America. DRIVEN was produced by the American Trucking Associations—in association with ACT 1 and the Texas Trucking Association Foundation—as part of its Nothing Without Trucking campaign, which educates policymakers and the public about the indispensable role trucking plays in Americans’ lives. Beginning with professional drivers, the series plans to document the vast array of roles throughout trucking that come together to form an unbreakable bond in the U.S. supply chain.