Digital marketing runs at remarkable speeds. To help customers not only activate their deep data sets but do it exponentially faster, direct mail powerhouse SG360° found a powerful solution in production inkjet. With this technology, SG360° is pushing the envelope of what direct mail — and their business — can do.
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TC Transcontinental announces the appointment of Eric Morisset as Chief Development Officer effective today, December 1, 2020. Based in Montréal, Mr. Morisset will report to François Olivier, President and Chief Executive Officer of TC Transcontinental, and will be part of the Executive Management Committee. Since 2018, the role of Corporate Development Officer had been held by Sam Bendavid, who was appointed earlier this year as Senior Vice President, TC Transcontinental Advanced Coatings and Procurement within TC Transcontinental Packaging. Mr. Morisset will be responsible for the Corporation’s M&A strategy and all aspects of acquisitions, divestitures and partnerships, as well as for overseeing company strategy. “We are extremely pleased to welcome Eric Morisset as Chief Development Officer at a time when, with our solid financial situation, we are well positioned to pursue growth opportunities through strategic, targeted acquisitions,” said François Olivier, President and Chief Executive Officer of TC Transcontinental. “Passionate about building and growing businesses, Eric is an accomplished senior executive who comes to us with a stellar background and extensive M&A and capital markets experience.”
Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we all struggled to figure out what was going on and where we would fit into it. Then as that waned, in 2022 we saw a massive surge in volumes, with brands rushing to get back in front of their customers as consumer spending skyrocketed, leading to record years for many direct mail printers. And then there was 2023, which saw severe inflation leading to a pullback in spending across the board, coupled with aggressive moves by the U.S. Postal Service (USPS) to raise rates. It’s enough to make you dizzy. But as we peel back some of those trends and what is driving them, we can get a good idea of what to expect for 2024 — and where you should plan to invest your capital expenditure dollars to capture as much growth and new direct mail business as possible.
To get the facts on the supply chain crisis, PRINTING United Alliance recently launched the Printing Industry Supply Chain Conditions Survey. Nearly 200 companies, including commercial printers, graphic and sign producers, apparel decorators, functional printers, and package printers/converters, have participated to date. Our survey confirms that the crisis is getting worse. For every substrate covered, reports that availability has decreased over the past 60 days far exceed reports of the opposite, with the highest percentages reporting declines in the availability of coated paper (84.8%), uncoated paper (79.2%), vinyl (62.6%), and plastics other than vinyl (55.7%). Moreover, majorities ranging from 96.7% for coated paper to 74.4% for textiles/fabrics and newsprint report prices continue to rise (see Figure 1). details at: https://www.piworld.com/article/survey-sheds-light-supply-chain-crisis-substrates-consumables/