Have you noticed a shift in paper packaging innovation lately? We have, and so have the industry analysts whose job it is to track paper and packaging trends. Consumers prefer paper packaging, and manufacturers are responding by turning to fiber-based alternatives to plastic packaging. That’s led to what the Sustainable Packaging Coalition has dubbed “the paperization of everything” — from the obvious, like shipping boxes and product packaging, to the not-so-obvious, like can holders, blister packs, candy wrappers and even bread clips. It’s a trend that started accelerating in 2020, with a 44 percent rise in online shopping thanks to the pandemic, and it has continued to gain momentum. In fact, the e-commerce packaging industry is expected to top $100 billion by 2027, with more and more of that space taken up by paper and cardboard solutions. The more paper packaging innovation consumers see in their day-to-day lives, the more they want — and the more manufacturers must innovate. “As paper manufacturers expand the strength, capabilities and other properties of paper, you’ll continue to see new applications where previously you couldn’t have used a fiber-based solution,” says Amy McGhee, marketing and product manager for Domtar’s Specialty and Packaging Papers. “With the strength and quality of the 100-percent recycled containerboard from our Kingsport Mill, we’re making inroads in places where virgin fiber used to be the primary player.”

Huhtamaki has acquired full ownership of Huhtamaki Tailored Packaging Pty Ltd (HTP), the Australian foodservice packaging distribution and wholesale group. HTP employs more than 130 people and is today one of the largest importers and distributors of foodservice packaging in Australia serving a wide network of customers including metropolitan and regional packaging wholesalers, food wholesalers, club and hospitality suppliers, and national quick service restaurant businesses.

UPM Raflatac, a global supplier of sustainable labeling solutions, is expanding its direct thermal (DT) linerless label offering with the launch of its new OptiCut™ WashOff solution. The new linerless label is specifically designed for returnable and reusable plastic food containers, including PP, HDPE and PET crates used in food logistics. Available to customers now, the label launch meets the need for innovative plastic packaging solutions, driven by evolving regulations and consumer demand. The OptiCut WashOff label, which is compatible with most direct thermal printers and weighing scales, offers excellent washability and easy, adhesive residue-free separation for both industrial processes and home washing machines.