WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased. As of July 2020, WAMI water is available in aluminum cans from Crown Bevcan Europe & Middle East, further advancing the brand’s commitment to making a positive impact in the world thanks to the package format’s infinite recyclability and ability to remain within the material loop. Available in 0.44cl size, the cans are a product of the vision of WAMI CEO Giacomo Stefanini, whose belief is that working on packaging sustainability is a key area of focus – particularly as the B-Corp (Benefit Corporation) company looks to expand its reach into the restaurant and bar trades. They have a minimal but striking design and feature the WAMI logo on a predominantly white surface alongside brushstroke effect graphics in green for natural and blue for sparkling.

Leading European thermoforming packaging specialists Waddington Europe, a division of Novolex®, is augmenting its revolutionary TamperVisible® range of protective packaging products to include a pioneering Hot Fill option. The TamperVisible range of products is designed for consumer peace of mind, reassuring the end user that the food inside is as safe as the day it was prepared. A snap mechanism on the corner of the pack must physically be broken to access the lid opening making an attempt to open the package visible to a consumer. The packaging line is also ideal for storage optimisation and increased shelf life as they easily fit inside most refrigerator door shelves. And now, TamperVisible Hot Fill can withstand temperatures of up to 185 F° (85°C), making it a convenient packaging option for sauces, soups, noodles, pate, ready meals and desserts such as steamed puddings, while also being microwavable. Made from high clarity rPET (recycled PET), the TamperVisible Hot Fill line offers superior shelf appeal and a clearer view of the contents unlike thicker polypropylene and crystallized PET (cPET) hot fill containers, which are typically opaque. Additionally, TamperVisible Hot Fill is available in four recycled content blends, from a minimum of 30% to Waddington Europe’s full Eco Blend™ 100 packaging made from 100% recycled content and which is also 100% recyclable. Branding and recycling information are displayed via a patented ‘clip on’ decoration, making for easy and correct separation and recycling.

Fiber-based flexibles do “not yet exist at the scale, cost, and performance needed” to solve the flexible plastic pollution problem, according to the Ellen MacArthur Foundation. The Ellen MacArthur Foundation is prominently known for its Global Commitment launched in 2018 to engage stakeholders across the plastic packaging value chain to reduce waste and pollution. Goals tied to 2025 included making plastic packaging recyclable, compostable or reusable; eliminating problematic or unnecessary plastic packaging; and increasing the amount of postconsumer recycled content used to manufacture plastic packaging. EMF noted in its new report that flexibles, especially small-format versions, are the fastest-growing type of plastic packaging globally. They make up 80% of the plastic packaging that ends up in oceans in countries that have low concentration of formal collection and recycling systems. Flexible plastic packaging waste and pollution is one of the three main barriers the group identified toward achieving a circular economy and curbing plastic pollution. While paper-based flexibles are not the sole solution, they are one that can be used alongside others, the report says.