Brands are replacing plastic packaging to keep pace with new sustainability laws. As material changes to packaging become mandatory, producers must figure out how to do so while remaining on-brand. Luckily, newly published research from Quad reveals that sustainable packaging changes can not only increase successful recycling outcomes, but also positively shape consumers’ brand perception. “The study shows sustainable alternatives can be both compliant and a positive brand experience,” said Dr. Zhao, Associate Research Director at Quad’s AMI. “The research is particularly important as the rollout of Extended Producer Responsibility (EPR) laws put packaging producers another step closer to a future where they bear greater responsibility for what happens to packaging at the end of its useful life. For brands navigating these laws, especially e-commerce brands whose packaging doubles as a first physical brand experience, being able to test new packaging before it goes into market is a huge competitive advantage.”

Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline's U.S. Ad Market Tracker. Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023. The momentum continues to come from smaller ad categories, which in aggregate, rose 5.3% over January 2023, which compares with an aggregate gain of 3.7% for the top 10 ad categories.

Adobe brought together the global creative community for the kickoff of Adobe MAX 2024 – the world’s largest creativity conference – where it introduced over one hundred new Creative Cloud features, including groundbreaking capabilities powered by Adobe Firefly that offer creators unprecedented power to create, collaborate and conceptualize ideas while empowering them to work more productively. Major updates to Adobe Express and an all-new Frame.io deliver new workflows to streamline collaboration for creative teams and their stakeholders. Adobe announced a new Firefly Video Model (beta) and breakthroughs in its Firefly Image, Vector and Design models, delivering significant enhancements to its family of generative AI models that are designed to be commercially safe. For enterprises, Adobe announced the general availability of GenStudio for Performance Marketing, the latest application within Adobe GenStudio, an end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences.