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Shoppers don’t trust Black Friday deals, here’s how they check them…

Most consumers suspect retailers of using gimmicks and tricks with their Black Friday prices and deploy a mix of methods to keep them honest.

More than eight-in-10 (85%) U.S. adult consumers surveyed by Omni Calculator suspect retailers of playing games with Black Friday prices. This includes 59% who believe retailers raise prices in the weeks before the sale, then cut them back to normal, 54% who think stores advertise a “was” price that the item never really sold at and 53% who suspect fake low-stock claims.

Shoppers don’t trust Black Friday deals, here’s how they check them… | Chain Store Age

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