Tapping into a shift in drinking habits, Smurfit Westrock and AB InBev have collaborated on an innovative seven-bottle packaging concept for Corona Cero, which was designed around a simple idea: one bottle for every day of the week.

As more consumers embrace moderation and healthier lifestyles, the alcohol-free revolution shows no signs of slowing down. Across the world’s largest beer and beverage markets, some 61 million new consumers entered the no-alcohol category between 2022 and 2024.

Through Smurfit Westrock’s unique Design2Market process, teams worked collaboratively to develop, prototype and refine multiple solutions before selecting a scalable and award-winning design suitable for global rollout in a matter of weeks.

Developed in close collaboration with AB InBev and agency JKR, the “7 Days, 7 Moments” concept combines consumer insight with paper-based packaging innovation, creating a distinctive format to appeal to the growing number of consumers choosing alcohol-free options.

Smurfit Westrock fast-tracks Corona Cero launch as demand rises for alcohol-free beer | Smurfit Westrock