protecting the product. It's representing the brand. At the same time, sustainability has moved from a nice-to-have to a non-negotiable. Regulators are setting the floor. Retailers are setting the bar. Consumers are setting the expectation. Every team in the room is being measured against it in some form. Consider these three strategic approaches to consistently keep sustainable packaging projects moving forward, regardless of category. 1.Define sustainability scope based on customer KPIs. 2.Determine who is involved and what language they speak. 3.Unify the KPIs around one shared goal. A total cost of ownership (TCO) approach transforms separate stakeholder priorities into one shared outcome. 

Packaging Corporation of America (PCA) in a WARN letter to the Virginia Department of Workforce Development and Advancement said that PCA will permanently close its corrugated packaging plant at 2000 Richmond Highway in Richmond. The Union has been notified in writing of the decision and bargaining unit employees have also been made aware of the decision. It is estimated that the total number of employees affected by this business decision is 110.

The Hämeenkyrön Voima power plant, from which Metsä Board's Kyro mill buys energy, has replaced the peat it burns with renewable energy. In the future, the power plant aims to use wood-based fuels from Metsä Group's production and wood procurement by-products. By not burning peat, Metsä Board Kyro's share of fossil fuels in total fuel demand will be reduced from just over a quarter to about a tenth. The phase-out of peat has required significant investments in power plant technology to control boiler corrosion damage and optimise running conditions. Previously approximately one fifth of the fuel used by the plant has been peat. Thanks to the investments, the energy and local district heat from the mill will be produced in a more environmentally friendly way. Metsä Board, part of Metsä Group, targets to achieve fossil-free production and products by the end of 2030. Moving away from peat-based energy will help Metsä Board towards these goals.