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Tetra Pak enters ice cream packaging category with 85% paper wrap

Tetra Pak has advanced into the ice cream category with its new Ice Cream Wrap made from up to 85% paper. The company says the packaging solution responds to increasing consumer interest in environmentally conscious packaging in the ice cream category. 

The company says it will roll out the solution in phases starting in the fourth quarter of 2026 in Europe and plans to expand to additional markets in the future. 

Tetra Pak highlights that it brings over 70 years of expertise in paper-based food packaging and says that it has a deep understanding of ice cream production, which guided the development of the wrap. 

The company adds that it designed the wrap so it fits “the practical realities” of ice cream manufacturing. Its design features a thin profile and a multilayer structure that can protect products despite its materials efficiently, according to the producer. 

Tetra Pak enters ice cream packaging category with 85% paper wrap

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