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Coke: World Cup Packaging Wins, New Global Strategy

From gold cans in India and Spain to a new, global visual strategy, Coke ends its 2026 World Cup festivities another year, and millions of cans, wiser.

Coca-Cola Company has had a busy year, from its global FIFA World Cup 2026 support to promotions during and since the event. These include its FIFA World Cup Trophy Tour by Coca-Cola, which includes 75 stops in 30 countries and a dizzying number of product and packaging promotions.

Coke’s latest packaging promo news its “Own a Piece of History” campaign, which began this month and features limited-edition gold-colored cans to celebrate the end of its Trophy Tour and Spain’s trophy win. The cans bear images of the tournament trophy and the date of Spain’s 2026 World Cup victory.

Coke: World Cup Packaging Wins, New Global Strategy

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