Spending on Valentine’s Day is expected to remain high this year, but a significant portion of consumers say they have reduced or stopped buying holiday gifts. Nearly one-in-four (23%) consumers say that they have curbed gift purchases in the past 12 months to save money, according to a new survey from e-commerce marketing company Omnisend. Despite this many shoppers report spending more online overall – driven largely by inflation (39%) and higher shipping and delivery fees (23%). Almost half of consumers surveyed are spending more online per month than a year ago, with 17% spending $100–$199 more per month, 16% spending $50–$99 more per month and 6% spending $500 or more per month.

Not enough paper for your catalog? Direct mail to the rescue! If catalogs are a main part of your marketing mix, then you know how valuable they are for driving sales and maintaining customer loyalty. But, with today’s supply chain challenges, you may be having trouble finding paper and press time for your full mail plan. The challenge with a catalog is that only a few printers do it well and it uses a fair amount of paper. With current capacity issues at printers and limited paper supply, it’s hard to get a catalog (or all of your catalogs) in the mail. So, what to do? Don’t stop mailing! According to the ANA 2021 Response Rate Report, direct mail drives the highest ROI for all media. Physical mail drives engagement so consider other forms of direct mail in place of the catalog. Learn more at: https://www.jschmid.com/blog/print-even-when-paper-supplies-are-low/

Amazon recently said it is investing over $1 billion in additional pay and benefits for fulfillment and transportation employees. Those employees who have been with Amazon for three years or more have, on average, seen their pay increase by 35%, per the company. Amazon said regular full- and part-time employees earn an average of $23 per hour with benefits, including health care and education programs. “We find that our seasonal roles are really popular — often filling up within minutes of being posted — because they meet different needs for so many different people,” Sandy Gordon, vice president of global operations at Amazon, said in a statement. “For some, it’s a few months of extra income to support their families during the holidays. For others, it’s the first step in building a new career path.” Amazon’s robust hiring initiatives are outpacing much of the retail industry. Target, for instance, has in recent years hired about 100,000 seasonal employees, but this year did not suggest a specific number it planned to bring on. Kohl’s likewise did not release a specific number but said it would hire seasonal workers.