Brands Must Get Ahead of ‘Ultra-Processed’
Coming regulations on ultra-processed foods could affect labeling, marketing, materials, and design, requiring brands to consider packaging when preparing for new requirements.
The ultra-processed foods debate will bring new federal regulations of a type and scope that’s yet to be determined. In the interim, brands need to anticipate what’s likely to come and to strategize accordingly. To begin, companies need to recognize the difference represented by the debate. Whereas there long has been a regulatory focus on nutritional labeling, the ultra-processed foods debate is about different disclosures, namely the levels of processing that foods undergo, along with certain targeted additives.
It’s a safe bet that the coming regulations will affect labeling. Placement is a key issue. If, for example, certain information is mandated for front-of-package placement, companies will need to decide how to best integrate it, while still leveraging the communication function of packaging.
Brands Must Get Ahead of ‘Ultra-Processed’ | Packaging World