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The Digital Product Passport Is Coming to America—Whether U.S. Printers Are Ready or Not

Here is an uncomfortable truth for the U.S. printing industry: a regulation drafted in Brussels is about to dictate how you document, produce, and sell printed textile products—and most American printers have no idea it is happening.

The Digital Product Passport (DPP) is frequently dismissed as a European concern, a piece of continental bureaucracy that stops at the Atlantic. That assumption is not just wrong. It is commercially dangerous. The brands you print for are already preparing. The deadlines are closer than they appear. And the printers who treat the DPP as someone else’s problem will find themselves quietly removed from supply chains they have served for decades.

At its simplest, a Digital Product Passport is a digital record attached to a physical product accessed through a QR code, NFC chip, or barcode that documents everything about that product across its entire lifecycle.

SUSTAINABILITY TECHNOLOGY OUTLOOK—The Digital Product Passport Is Coming to America—Whether U.S. Printers Are Ready or Not – WhatTheyThink

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