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U.S. Political Ad Buys Reach $6.1B To Date

The U.S. political advertising season continues to gain momentum — slowly accelerating to a total $6.1 billion through Aug. 24 — according to the most recent estimates from political ad tracker AdImpact.

This is about halfway to the estimated total spend by the media researcher for the entire political season — $11.6 billion.

The August reading is up $1.3 billion from the reading on July 16 of $4.8 billion.

U.S. Political Ad Buys Reach $6.1B To Date 08/25/2026

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