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Whitepaper: Direct mail as a strategic growth channel

Direct mail is a highly accountable, data-driven growth channel that gives marketers unmatched control over who they reach, how they engage and what results they generate.

Organizations now dedicate an average of 25% of their marketing budgets to direct mail, and nine in 10 leaders increased investment year over year, signaling confidence in its performance and predictability.

Direct mail is taking on a more strategic role in today’s marketing mix as a high-impact complement to other channels that helps brands create demand, strengthen performance and build longer-lasting relationships. It offers a physical brand moment that supports stronger recall, emotional engagement and credibility.

Recent Epsilon research also points to the channel being a strong driver of customer engagement, with 41% of Gen Z and 45% of millennials stating that they are likely to use catalogs for holiday shopping.

Whitepaper: Direct mail as a strategic growth channel

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