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WK Kellogg ahead of schedule for cutting BHT in cereal packaging

WK Kellogg will fully remove artificial colors and the preservative BHT from its cereals and packaging later this year, nearly 12 months ahead of schedule — a move the company hopes will provide much-needed momentum to a category that has struggled during the last decade.

Butylated hydroxytoluene is a human-made chemical preservative to prevent oils or fats from turning rancid or otherwise deteriorating the quality of processed foods. It’s often added to packaging, such as plastic or wax linings, instead of to the processed food products, and it has been shown to migrate into food.

WK Kellogg ahead of schedule for cutting BHT in cereal packaging | Packaging Dive

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