For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly, and decided the entire channel didn’t work. Meanwhile, the brands quietly getting exceptional results from direct mail never stopped using it. In fact, many are investing more heavily into it because physical marketing has become more valuable in a world overloaded with digital noise. The reality is, direct mail has evolved. The strategies are smarter. The targeting is better. The tracking capabilities are stronger. And when done correctly, direct mail remains one of the most effective ways to capture attention and drive response. Click on the read more link to discover the "myths"

Selling clothing is tough on a good day, given how quickly fashion tastes can shift. With tariffs and consumer anxiety adding to the level of difficulty, this year seemed destined to run roughshod over apparel retailers’ performance. Yet many have thrived. Through October, compared to a year ago, apparel sales rose every month except February, sometimes 6% or more, according to the U.S. Department of Commerce. In Q3, apparel retailers including Gap Inc., Urban Outfitters Inc., Abercrombie & Fitch Co. and American Eagle Outfitters posted results that defied analyst expectations.

Measurement is one of the industry's biggest challenges. The IAB State of Data 2022 report released Tuesday reveals that many executives are less prepared for the deprecation of third-party cookies than first believed, and there is a great deal of work to be done to mitigate the risks to revenue, brand visibility, and customer relationship management. The IAB called on the industry to form universal measurement standards during the company's annual leadership study, citing Meta's $10 billion revenue hit based on changes in privacy standards. The data concludes that advertisers “are on the brink of losing their ability to measure advertising campaigns.” As the industry’s sense of preparedness grows, implementations have made little progress.