Trade (Consumer Book) Revenues Up 10.9% for Month of September, and Down 3.2% Year-to-Date The Association of American Publishers (AAP) today released its StatShot report for September 2025, reflecting reported revenue for Trade (Consumer Books), Religious Presses, and Professional Publishing. Total revenue across all categories for September 2025 was up 14.4% as compared to September 2024, coming in at $1.7 billion. Year-to-date revenues were down 0.4%, at $10.9 billion for the first nine months of the year.

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record political ad spending, a GroupM study estimated that $1.2 billion would be spent on mail to drive voter turnout. And CBS News, NBC’s Today Show, and The Wall Street Journal all took note of the return of the J. Crew catalog to customers’ mailboxes this fall after a seven-year absence. Like a lot of mail, though, get-out-the-vote mailers and catalogs are using updated tactics and technologies to appeal to today’s consumers, who have become more dissociated from standalone digital messages.

With growing calls for consumer privacy on the web, Google parent company Alphabet Inc. and Apple Inc. plan or already have made major changes to customer tracking. Apple now requires user opt-in for apps to track users, and Google is getting rid of third-party cookies on its market-leading Chrome browser. While these changes hearten privacy advocates, they’re likely to disrupt online retailers’ longstanding marketing practices. Without accurate consumer tracking, merchants are worried that a portion of their ads will be less effective at driving sales. In response, merchants plan to shift their marketing dollars to other channels that are more predictable at driving revenue. Online cookies are small pieces of text websites placed on a site visitor’s browser to track preferences, such as language, to know what consumers are interested in, and facilitate other functions. More companies started using cookies in late 1995 after Microsoft Corp. integrated them into its Internet Explorer browser. There are many different types of cookies, but third-party cookies are controversial because advertisers, marketers and data-analytics firms place them on consumers’ devices to know where a consumer’s been on the web, leading to more targeted ads.