The firm predicts that sales between November and January could reach $1.62 trillion, with e-commerce sales projected to grow up to 9%. Holiday sales in the U.S. are expected to increase between 2.9% and 3.4% this coming season, according to a Deloitte forecast. Deloitte projects holiday sales from November through January will total between $1.61 trillion and $1.62 trillion, up from $1.57 trillion last season, as recorded by the U.S. Census Bureau.  E-commerce holiday sales growth will continue at a clip of between 7% and 9%, similar to the previous year. Total e-commerce sales are projected to reach between $305 billion and $310.7 billion, up from $285 billion in the 2024 season.

Ongoing uncertainty surrounding tariffs continue to impact import volume. Import cargo volume at the nation’s major container ports is expected to see a significant year-over-year decline during the first half of 2026 as the impact of tariffs continues, according to the Global Port Tracker. The report is produced for the National Retail Federation by Hackett Associates. Hackett Associates founder Ben Hackett said tariffs have brought “a global change in trade relations” that is affecting import volumes. “The continuing use of tariffs against friend and foe alike combined with the uncertainty of when or if they will be implemented makes trade forecasting very difficult,” Hackett said, adding that last year’s government shutdown is still making up-to-date government data difficult to come by. “Following essentially flat container import volumes in 2025 compared with 2024, we expect a decline during the first half of 2026 and likely longer,” Hackett said.

How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they've used to engage their passionate-yet-nerdy audience of broadcast engineers. watch the video at: https://www.jschmid.com/blog/brand-lounge-episode-2-engaging-a-unique-customer-base/