With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale, and companies are getting involved now. Adidas, one of the official partners of the games, debuted its official Trionda game ball in October and rolled out home kits for 22 partner federations — including Italy, Mexico and Spain — this week. Nike is putting the finishing touches on “an exciting new apparel innovation platform” and “several football streetwear collections,” CEO Elliott Hill announced on a Sept. 30 earnings call. Coca-Cola FEMSA — the largest franchise bottler of Coca-Cola trademark beverages in the world, by sales volume — is finalizing World Cup marketing campaigns around Coke Zero.

Five generations now share the workplace, but one is redefining how ideas are expressed, how information flows, and how teams come together. Gen Z – the generation fluent in stories, memes, and visual language – has entered the workforce with expectations that look very different from the systems many businesses are still operating with. In our latest State of Visual Communication Report, we uncovered a clear generational shift when it comes to the world of work. 91% of Gen Z believe visuals communicate ideas better than text, yet nearly half of organizations still rely on text-heavy processes and outdated tools. The result is a widening gap between the fastest-growing segment of the workforce and the environments they’re stepping into, and it’s a strategic challenge business leaders are not prepared for.

Trade (Consumer Book) Revenues Up 3.5% for Month of October, and Down 2.3% Year-to-Date The Association of American Publishers (AAP) today released its StatShot report for October 2025, reflecting reported revenue for Trade (Consumer Books), Religious Presses, and Professional Publishing. Total revenue across all categories for October 2025 was up 6.7% as compared to October 2024, coming in at $1.5 billion. Year-to-date revenues were up 0.4%, at $12.4 billion for the first ten months of the year.