“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the consumer, leading print service providers to think more creatively about print and digital integration. A funny thing happened on the way to the all-digital future, especially in the wake of the post-pandemic era: Everyone was wrong about that so-called “all digital future.” The constant barrage of digital-only promotion led to a collective screen fatigue, and audiences began to crave something they could touch, feel, and experience. This shift has created a golden opportunity. The most forward-thinking brands today aren’t choosing between digital and print; they are masterfully integrating them. They understand that a physical object, be it a direct mail piece, a product package, or a promotional item, can be a powerful gateway to a rich digital experience. But true integration goes far beyond just slapping a QR code on a flyer. It’s about creating a seamless, multi-sensory brand journey that surprises, delights, and engages customers on a deeper level. Let’s explore how to move beyond the basics and forge a truly effective, creative, and profitable link between your print and digital worlds

The U.S. ad market rose just 0.1% in September vs. the same month a year ago, but it nonetheless marked the third consecutive monthly gain, following a protracted period of sequential declines. While not necessarily great news amid growing concerns that the macro economy remains uncertain, including speculation over another U.S. and possibly global recession, it's not terrible news either. And while this September was down 2.0% from September 2021, that year was the best September ever since Guideline began tracking the U.S. advertising marketplace.

In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, if executed correctly, print can add significant dollars to their bottom line, driving customers and prospects to their website or store. There are many reasons why print still works. To find out why this intrusive, tactile, personalized tactic works check out our blog at https://www.jschmid.com/blog/ready-to-mail-3-ways-to-be-sure/