Ultra-fast delivery is back in a big way, and retailers need to adapt.

Ultra-fast delivery services focused on getting customers in densely populated urban areas their online orders in as little as 15 minutes or less began popping up in the U.S. a few years ago, but most failed to gain traction. 

Companies such as Jokr and Buyk shuttered operations in the U.S. in 2022, with Philadelphia-based Gopuff a rare success story in the space. However, more recently, both Amazon and Walmart have launched efforts to get goods to consumers as quickly as possible.

Amazon Now, which delivers thousands of items including household essentials, personal consumer electronics and groceries to customers’ doorsteps in about 30 minutes or less, is available in dozens of U.S. cities and will be rolled out to millions of customers across the country by year’s end.

How to keep up with Amazon and Walmart ultra-fast delivery | Chain Store Age