When it comes to sustainability, Gen Z is clear: packaging matters. But who should take responsibility for the disposal, recycling, or reuse of packaging? Packaging Digest asked this question in an exclusive survey, and the responses were as diverse as they were thought-provoking.

A staggering 85% of respondents believe companies should bear responsibility for their packaging’s end-of-life. Many argue that corporations, as the creators of packaging, have the resources and obligation to ensure it doesn’t harm the environment. One respondent puts it bluntly: “They’re the ones creating the product; it’s their responsibility to reduce their impact on the planet.” Another adds, “If you’re going to make it, it better be fully recyclable or biodegradable. Otherwise, take it back.”

However, not everyone agrees. Some respondents feel the responsibility lies with consumers, who ultimately decide what to do with the packaging. As one participant notes, “The packaging is sold to the consumer; it’s up to them to determine what should be done with it.” Others suggest a shared responsibility model, where both companies and consumers play a role in managing packaging waste.

Gen Z Thinks You Should Be Responsible for Your Packaging