Adobe announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. As organizations embrace image and copy generation tools—from Adobe Firefly to Adobe Experience Manager—to assist in the ideation and refinement of marketing assets, the need to show return-on-investment has also heightened. Brands can address this by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address key pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Adobe’s latest solutions enable brands to drive greater performance and meet business goals for customer engagement. New offerings across Adobe Experience Cloud will enable teams to personalize, test and measure AI-generated content. With Adobe Content Analytics, actionable insights will pinpoint specific content attributes that resonate most with target audiences, informing what teams create in the future. In Adobe Experience Manager, real-time experimentation capabilities on the web—a digital front door for many brands—will direct visitors towards AI-generated variants that are driving the best conversion.

Beyond Inc., which owns Overstock, Buy Buy Baby and Bed Bath & Beyond, is changing its formal company name, rebranding to Bed Bath & Beyond Inc. The move comes two years after Overstock.com Inc. paid $21.5 million for some of the previous iteration of Bed Bath & Beyond’s assets and intellectual property. Shortly after the acquisition, Overstock.com Inc. rebranded to Beyond Inc. With the new rebranding decision, Bed Bath & Beyond Inc. will begin trading under the ticker symbol BBBY on the New York Stock Exchange, effective Aug. 29, according to the company. Beyond Inc. reported in July that it had grown revenue in its fiscal Q2 compared to Q1 in 2025. However, its Q2 revenue still decreased year over year. President and chief financial officer Adrianne Lee attributed Beyond’s improvement over Q1 to seasonal average order value (AOV) improvement and the number of orders it delivered. AOV increased $25, while delivered orders grew 8%.

Retailers should prepare for record traffic on “Super Saturday” as consumers rush to complete their holiday shopping. An estimated 158.9 million consumers plan to shop on December 20, the last Saturday before Christmas, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. (Black Friday and Super Saturday are generally regarded as the two busiest shopping days of the holiday season.) Super Saturday shoppers are expected to embrace multiple channels this year, with nearly half, or 71.6 million (45%), planning to shop both in-store and online, up from 69.5 million (44%) in 2024. For those who plan to shop a single channel, 29% will do so exclusively in-store, while 26% will shop online only.