Activewear isn’t over. Everything’s just apparel now.
The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.
Apparel is changing. Vuori and Fabletics provided a microcosm of the shifts in the space with the simultaneous release of new denim collections earlier this year.
It’s a trend that’s been on the rise: athleisure brands are expanding further beyond their core offerings. At the same time, traditional apparel companies are staking a claim in activewear. Brands want to go where the money is, and sometimes that means broadening the scope of what they sell.
Activewear isn’t over. Everything’s just apparel now. | Retail Dive