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Target goes big for return of K-pop sensation BTS

Fans of the South Korean boy band BTS are not the only ones celebrating their return.

Target Corp. is putting out the red carpet for the launch of the band’s highly-anticipated new album, “Arirang,” and upcoming world tour, creating dedicated BTS shopping destinations in its stores nationwide, complete with themed displays and exclusive merchandise. The album is BTS’ first group project in nearly four years following their mandatory military service. 

In addition to being the only mass retailer to offer the album on vinyl, the retailer is offering seven limited-edition, Target-exclusive “Arirang” vinyls, each spotlighting a different BTS member with a unique color variant, a poster and lyric paper

Target goes big for return of K-pop sensation BTS | Chain Store Age

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