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The Paper Coupon Makes a Comeback
“Paper coupons are cool again,” reports Marketplace, and being from the printing industry, we won’t complain. We’ve written about the rapidly growing direct mail industry and the benefits of developing print and digital communications that work together harmoniously. Now, in an article from Marketplace, which highlights the benefits that marketers are seeing from printed coupons, it’s evident that other industries feel the same way.
FedEx Reports First Quarter Results
First quarter results were negatively affected by a mix shift, which reduced demand for priority services, increased demand for deferred services, and constrained yield growth. In addition, higher operating expenses and one fewer operating day negatively affected the quarter’s results. A reduction of structural costs from the company’s DRIVE program initiatives partially offset these factors. “Despite a challenging quarter, we remain focused on transforming our network, improving our efficiency, lowering our cost-to-serve, and enhancing our ability to adapt with speed to evolving market dynamics,” said Raj Subramaniam, FedEx Corp. president and chief executive officer. “Overall, I remain confident in the value-creation opportunities ahead as we focus on reducing our structural cost, growing revenue profitably, and leveraging the insights from our vast collection of data as we continue to build the world’s most flexible, efficient and intelligent network.”
