Marketing isn’t getting any easier. Audiences are more sophisticated, more skeptical, and more overwhelmed than ever. Join Sappi for “11 Ways to Get More From Your Marketing Today” at 1:00 p.m. ET on Thursday, September 25. Print has the power to cut through the noise, build trust and connect in meaningful ways. From boosting sustainability credentials and inspiring brand loyalty to enhancing creative design and working seamlessly with digital campaigns, print delivers results across the customer journey.

There’s no lack of evidence suggesting direct mail delivers results. Take its average response rate: A respectable 5-9%, towering over that of email at less than 1%. Yet despite the smorgasbord of statistics underpinning its advantages, only about 50% of businesses report using direct mail in their marketing strategy, compared to over 80% utilizing email. Spoiler, it comes down to cost. The physical production and shipment of a printed mail piece typically comes with a larger price tag than that of digital mail. However, a strong mail campaign doesn’t have to be the budget-consuming super beast it’s cracked up to be. Knowing how to navigate USPS tools, and take advantage of postage efficiencies can cut costs significantly, and ultimately, increase your ROI. Here we’ve outlined some of the smartest ways to boost your return on investment and make your direct mail campaigns work harder without chewing through your budget.

RISI/Fastmarkets reports that The European Parliament has approved the Commission’s proposal to simplify the EU Deforestation Regulation (EUDR) and voted in favor of a one-year delay for all companies, in line with the position expressed by the Council on November 19. According to the amended text, the entry into force would be postponed to December 30, 2026 for large operators and to June 30, 2027 for micro- and small enterprises. The EU Parliament also requested the Commission to carry out a simplification review of the EUDR by April 30, 2026 to assess the law’s impact and administrative burden. The approved text was adopted by 402 votes to 250 and with 8 abstentions. “Parliament is now ready to start negotiations with member states on the final shape of the law, which has to be endorsed by both Parliament and the Council and published in the EU Official Journal before the end of 2025, for the one-year delay to enter into force,” the EU Parliament said in a statement on November 26.