Smurfit Westrock creates retail store made entirely from cardboard
Smurfit Westrock joined forces with Spanish fashion brand Ecoalf to create a store made from 100% paper and cardboard.
Ecoalf specialises in turning materials such as plastic bottles, rejected industrial cotton and discarded fishing nets into clothing. The brand tasked Smurfit Westrock, which also has circularity at its core, to create a permanent retail store as inherently sustainable as the products on sale.
The beautifully designed new shop, which is located in San Sebastián, Spain, features fully recyclable kraft paper walls and corrugated furniture produced in the Smurfit Westrock Sorpel and Cordovilla plants. It also runs on electricity from renewable energy sources.
“We are very proud to open our first store built entirely from paper and cardboard. At Ecoalf, we work every day to minimize our impact on the planet, not only through the garments we design, but also through the spaces we create,” said Javier Goyeneche, Founder and President of Ecoalf.
Press Release | Smurfit Westrock creates retail store made entirely from cardboard