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Kohl’s launches ‘Deal Bar’ in all stores

The front-of-store collection of items under $10 could appeal to the department store’s financially constrained customers, but is it enough?

Kohl’s has been working on a turnaround for years now, most recently under CEO Michael Bender, who has had the job on a permanent basis since late last year.

The struggling department store saw some progress in Q3, and Evercore ISI analysts led by Michael Binetti speculated in November that Kohl’s “could be a sneaky upside story” in the second half of the year simply because it has been reversing some of the errors it made under previous leadership, including expanding its coupons and private brands.

“We’re encouraged that improvement seems to come from [Kohl’s] simply listening to the consumer, bringing value back,” Binetti said.

Kohl’s launches ‘Deal Bar’ in all stores | Retail Dive

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