The pulp, paper and print industry is one of the lowest contributing industrial sectors to global greenhouse gas (GHG) emissions at only 1% of emissions worldwide,[1] but consumers don’t know it. A recent consumer survey commissioned by Two Sides showed a disconnect between consumer perceptions and the facts about the industry’s impact on global GHG emissions.[2] The survey showed that 29% of Americans believe that paper production is a major contributor to global GHG emissions. However, the U.S. pulp and paper sector is one of the lowest emitters of GHG emissions among major U.S. industrial sectors at 1.2% of total U.S. industrial GHG emissions (Figure 1).[3]

Join us for our Partners Webinar taking place on the 24th of January 2024, from 9.30 - 11.30 (GMT London). We will give you an update on our activity, results in 2023, and focus on the tools, resources and information that your business can use. We will cover the Love Paper campaign, which tells consumers the great sustainable story of our products, and how you can become involved. Our guest speaker is Andrea Boltho, Lecturer and Director of Oxford Economics, presenting his thoughts on “Where is the European Economy Going? More uncertainties than ever”. At various stages, Andrea has been a consultant to the World Bank, the OECD and member of the Academic Council of the IFO Institute, Munich, as well as Visiting Professor in various European universities. He's been a Member of the Board of Finmeccanica and is a Director of Oxford Economics. Register in advance for the webinar here: https://us06web.zoom.us/webinar/register/WN_QcgHRa3TRPilZxuZ2zQbvw

Kotkamills will continue as the main partner of the KooKoo ice hockey team also in the next league season. The partners have agreed to exercise the agreement’s option year for 2021–2022. KooKoo is pursuing a completely plastic-free game event, and the agreement means a big step closer to realising that goal. One of the big social responsibility targets of the collaboration that started between KooKoo and Kotkamills in 2019 is to make the Finnish ice hockey elite league, Liiga, games played at Lumon Arena plastic-free. “When we started the partnership with Kotkamills, our ambitious goal was to be the first sports club to develop our operations so that one day we can have a completely plastic-free game event and together show our strength in building social responsibility,” says KooKoo’s Managing Director Sakari Välimaa.