Paper Clips

New Graphic Packaging CEO announces ‘comprehensive business review’

Footprint optimization and a structural reorganization are on the table as Graphic Packaging International embarks on a transformational period, said CEO Robbert Rietbroek.

  • Sales during the fourth quarter of 2025 were essentially flat year over year, said executives on Tuesday’s earnings call. It was the first earnings call for Robbert Rietbroek, whose career has spanned stints at PepsiCo and P&G, since being named GPI’s CEO in December and taking over the role Jan. 1. “In several of these roles, I’ve been a customer of Graphic Packaging, and my teams worked closely with the Graphic Packaging team to design winning packaging solutions,” he said. 
  • Market trends: One of Rietbroek’s early observations is that “the external environment remains challenged near term,” and that overcapacity in bleached paperboard markets is putting pressure on finished packaging. Plus, consumer demand for staples remains uneven due to affordability issues and macroeconomic uncertainty. “We are not simply waiting for markets to recover. We are focused on what we can control,” he said.
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