Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes. In one session, titled, “Balancing Speed and Responsibility: AI and Marketing in 2024," speakers said marketers must understand the technology, according to a summary of the event provided by Bloomberg. Doug Martin, chief brand and disruptive growth officer at General Mills, stated that it’s no longer “possible to be a successful CMO … without having a close relationship with your CTO.” But Martin and others cautioned against rushing things.

Adobe announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. As organizations embrace image and copy generation tools—from Adobe Firefly to Adobe Experience Manager—to assist in the ideation and refinement of marketing assets, the need to show return-on-investment has also heightened. Brands can address this by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address key pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Adobe’s latest solutions enable brands to drive greater performance and meet business goals for customer engagement. New offerings across Adobe Experience Cloud will enable teams to personalize, test and measure AI-generated content. With Adobe Content Analytics, actionable insights will pinpoint specific content attributes that resonate most with target audiences, informing what teams create in the future. In Adobe Experience Manager, real-time experimentation capabilities on the web—a digital front door for many brands—will direct visitors towards AI-generated variants that are driving the best conversion.

Maryland Governor Wes Moore on Thursday signed a privacy law that imposes tough new restrictions on online data collection and ad targeting. Major ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and restrictive approach to data privacy in the United States to date.” “The bill’s limitations on data collection are likely to result in significant degradation of beneficial products and services for Maryland consumers and harm local businesses,” the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Bureau, American Advertising Federation and Digital Advertising Alliance wrote in a letter sent to Moore last month.