Carbon Balanced Paper North America Launches Refreshed Brand Identity

Carbon Balanced Paper North America (CBPNA) announced the launch of its refreshed brand identity, reflecting an evolution in how the program is presented and communicated across North America.

This update applies exclusively to Carbon Balanced Paper North America’s website, visual identity, and communications materials. It follows, and aligns with, the global rebrand of its conservation partner, World Land Trust, which took place in 2025.

Since its introduction to North America, Carbon Balanced Paper has grown from an emerging sustainability concept into a trusted solution for paper and packaging buyers across the United States and Canada. Its purpose has always been straightforward: to balance the carbon emissions associated with paper and paper-based packaging production by funding the permanent protection of threatened forests through World Land Trust.

If you have questions and are curious about Carbon Balanced Paper reach out to your MIDLAND representative or send a note to: midlandmarketing@midlandco.com

Carbon Balanced Paper North America Launches Refreshed Brand Identity – Carbon Balanced Paper

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