November retail sales grew nearly 4%

November retail sales in the segments covered by Retail Dive grew 3.9% year over year to $284.8 billion, per numbers released Wednesday by the U.S. Commerce Department. The report was delayed by the government shutdown.

E-commerce sales jumped 5.5% to $141.7 billion and the apparel category grew 7.4% to $30.8 billion during November. Meanwhile, the home sector declined 4% year over year and electronics was nearly flat.

“Consumers are gloomy, but they are still spending,” Heather Long, chief economist at Navy Federal Credit Union, said in emailed comments. “The only areas they are pulling back in are home improvement, home furnishings and some electronics and appliances. Outside of those areas, consumers continue to spend and they are likely to keep that up in early 2026 as they receive larger-than-normal tax refunds.”

November retail sales grew nearly 4% | Retail Dive

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