New Heinz Dipper Proves Packaging Innovation is Alive & Well

In the category of “Why Didn’t They Think of This Sooner,” the Heinz Dipper fry box for foodservice has restored my faith in packaging design as a bringer of delight.

The new foodservice fry container uses a flap that pulls out to create a small storage area for ketchup, Heinz Ketchup if you please, or other condiment. Starting January 13, the Heinz Dipper is currently in trial in 11 countries, including six US cities, at participating restaurants and sports stadiums. According to the Heinz press release, the trial will run while supplies last.

New Heinz Dipper Proves Packaging Innovation is Alive & Well

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