Salesforce: Global holiday ecommerce sales top $1 trillion by mid-December

Have you ever seen a Christmas “tree” built from hundreds of beer kegs?  A 30-foot tree of kegs wrapped in 25,000 LED lights glows brightly outside the Genesee Brew House in Rochester, New York. The display has been created and sponsored annually since 2014 by Genesee Brewing Co., the state’s oldest brewery, founded in 1878. Depending on the year and source, the tree uses anywhere from 532 to 650 kegs — but the exact number matters less than the spectacular result that draws thousands of visitors yearly. The keg tree has now drawn national attention: in October, Newsweek named it the best Christmas tree in the United States — even though, unlike the other nine on the top 10 list, it’s not technically a tree. That just makes its inclusion all the more impressive.

The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands want to connect with consumers emotionally. Conducted online with third-party research firm YouGov, the study published by parcelLab, an operations experience management platform, shows certain shopping experiences trigger a stronger emotional response. About 1,185 U.S. adults who have shopped online participated in the survey, which was conducted from January 13-14, 2022.

The DMA Print Council has selected Sarah Burns, Head of Media Solutions at Edit, as its new Deputy Chair. It’s the second consecutive appointment to Deputy Chair that the UK’s leading intelligence body for print media has made from Edit. Burns enters the role with 10 years of experience in print media and a strong focus on creating sustainable print marketing. Speaking about Burns’s appointment, Chair of the DMA Print Council Alistair Ezzy said: “I am pleased to announce that Sarah Burns has joined the Print Council as Deputy Chair. Sarah will bring with her a wealth of knowledge in addition to her unbridled enthusiasm. I am looking forward to working with Sarah and putting the print channels back on the agenda by demonstrating their effectiveness, engagement and ability to integrate with other media.”