In celebration of National Wildlife Week, the Nature Conservancy of Canada (NCC) is announcing it has received a significant and generous donation. J.D. Irving, Limited has donated $1 million to NCC’s national Landmark Campaign. The gift will allow NCC to conserve more habitat for wildlife, complete conservation science and research projects, as well as fund student internships and volunteer programs. “On behalf of the Nature Conservancy of Canada, I would like to express our gratitude to J.D. Irving, Limited for this outstanding contribution,” said John Lounds, President and CEO of the Nature Conservancy of Canada. “I would also like to thank Jim Irving for his leadership for 17 years on NCC’s national fundraising campaigns, past and present. This donation will help NCC protect more habitat and at-risk species, connect more Canadians to nature, and inspire the next generation of conservation leaders.” Click Read More below for additional detail.

For years, through the voice of actor Sam Elliott, Smokey Bear only said five words: “Only you can prevent wildfires,” but the iconic spokes-bear is receiving help from celebrities to expand his fire safety and wildfire prevention message. An new PSA campaign, developed with the U.S. Forest Service, the National Association of State Foresters, the Ad Council, and Interpublic’s FCB, is introducing ads that incorporate the voices of celebrities Stephen Colbert, Al Roker and Jeff Foxworthy with the CGI-animated Smokey to further address fire dangers like burning yard debris. Foxworthy, to that end, riffs on his famous "you might be a redneck" joke, Roker mentions his well-known catchphrase "your neck of the woods," while Colbert plays off his last name—“Col-Bear.” Click Read More below for additional detail.

Forest - All raw material used in paper production is now sourced under certified Chain of Custody systems Climate Change - 21.6% reduction in carbon emissions per tonne of paper produced, on track for 2020 target of 25% reduction Water - 28% reduction in organic content of water (COD) returned to the environment from mills, on track for 2020 target of 33% reduction Waste - Twelve out of 38 paper mills effectively did not send waste to landfill in 2014